Business Development

Product Development

The first "P" of marketing is the product. You have an idea, but that idea's an expense until you get it to market. How quickly can you do it? We can help you implement best practices that reduce your time to market - and your breakeven time.

Distribution Channel Identification

Sell direct. Sell through manufacturers' representatives. Sell through dealers. Each method has its advantages and disadvantages. Which one is right for your product? We'll help you figure it out - with objective analysis and careful planning. Then we'll recommend and install such channels of distribution.

Go-to-Market Strategies

Identifying your channels is only part of the battle. Do you have the human and technological infrastructure to support every level of customer relationship - effectively, efficiently and, most important, profitably? Once we're finished, you will.

Promotion and Advertising

The best product in the world will go nowhere if the people who need it don't know about it and don't know where to get it. The right marketing communications strategy lights the fuse of explosive growth. We'll help you find the match.